Digital Advertising Specialist
Next year in 2025, Embelton will be celebrating our 100th year of operation. This is an exciting time to be joining our national business as we continue our reputation for quality and service in the industry of timber flooring.
About Us:
At Embelton, we supply and install timber flooring and engineering vibration isolation solutions to leading architects, builders, acoustic consultants, designers and more.We also have our Flooring Online division supplying to the residential market. For almost a century, we are proud of our long-standing commitment to technical innovation and evolving trends.
Based at our Head Office in Coburg, Embelton is currently looking for an experienced permanent full time Digital Advertising Specialist to join our supportive, fun and friendly marketing team.
Position Overview:
This Digital Advertising Specialist role is to focus on driving strategic growth and maximising ROI through expert management of pay-per-click (PPC) campaign management and optimising performance across ad platforms.
Key Responsibilities:
- Develop and implement PPC strategies across Google Ads, Bing Ads, Meta Ads, and Pinterest
- Conduct thorough keyword research, analytics and create compelling ad copy
- Continuously optimise ad copy to enhance click-through rates and drive conversions
- Execute A/B testing to refine ad performance and create and improve landing page & conversions
- Monitor budget allocation and campaign performance to maximize cost-effectiveness
- Stay informed about industry trends and PPC best practices to maintain competitive edge
- Conduct SEO audits and provide recommendations for improvements
- Assist the marketing and sales functions as required
Qualifications /To be successful for this role you will possess:
- Bachelor’s degree or Certificate in Business, Marketing, Communications, or a related field
- Sound understanding and exposure to SEM/ SEO and strong PPC Strong skills with the MS suite of products
- Strong analytical skills, have the ability to interpret data and make data driven decisions
- Excellent written and verbal communication
If you have agency experience and/or proficient in Google Analytics, Google Ads, Meta-Ads and Semrush you are encouraged to apply!
What we offer:
- Remote working / Flexible working conditions
- Newly renovated open-plan spacious office and great facilities
- Monthly social club events & other events that are fun and interactive
- Free uniform available and free on-site parking for convenience
- Free fruit, modern coffee machine, and selection of biscuits for all employees to enjoy
For the right candidate, Embelton is open to remote working /flexible working conditions and/or reduced hours may also be considered!
To apply, please click on the APPLY button and submit your resume today. At interview, you will be asked to provide examples of successful campaigns that you have managed.